What is website promotion and why is it so important ?
The digital world is developing rapidly, and the Internet space has become more competitive than ever. SEO helps you gain more exposure, take your business out of its current location and realize its inherent potential. Your website needs promotion to appear high in search engines and attract a relevant target audience looking for your services and products.
Advantages of website
- Increasing website visibility – the higher your website is in search engines, the more likely users are to click on it.
- Quality traffic to the website – website promotion brings the most relevant surfers, who can become your customers.
- Understanding the market and customers – the promotion process allows you to understand the behavior of your target audience, which can be useful in further marketing decisions.
Types of website
Organic promotion (SEO ).
Paid promotion (PPC) is a promotion in which you pay for each click on an ad in the search results or on social networks. The main advantage of this promotion is that it provides immediate and targeted results, allows the business to reach potential customers in the short term and helps increase visibility and conversions quickly.
Paid promotion (PPC ).
Sponsored promotion (PPC – Pay Per Click) is a promotion in which you pay for each click on an ad found in the search results or on social networks. The main advantage of sponsored promotion is that it is an immediate and targeted promotion that brings results in the short term.
The process of setting up a PPC
- Understanding needs and branding – we’ll start by understanding your business, marketing goals and target audience.
- Keyword research – We will perform extensive research to know which keywords should be brought into focus in the organic and sponsored campaigns.
- Optimization of the site – we will improve the content, speed, links and structure of the site.
- The sponsored campaigns – we will run sponsored campaigns in the search results and on social media to ensure immediate exposure.
- Continuous measurement and improvement – we will monitor the site’s performance, adjust the campaigns and adjust them according to the needs and goals we have defined.
Why choose Nuevo Digital to promote your website ?
