What is PPC Campaign Management and why is it important ?
PPC (Pay-Per-Click) campaign management is one of the most effective and fastest ways to boost your business’s online visibility. This advertising model ensures that you only pay when someone clicks on your ad, making your investment targeted and efficient.
With a well-managed PPC campaign, you can:
- Reach a highly relevant audience directly.
- Drive qualified, sponsored traffic to your website or landing page.
- Achieve measurable conversions quickly and effectively.
By leveraging PPC, businesses can maximize their ROI while maintaining control over their budget and targeting. This makes it an essential tool for growing your online presence and achieving your marketing goals.
Advantages of sponsored
- Immediate Results: Sponsored campaigns start bringing results immediately after launch.
- Reaching a targeted target audience: the ads are shown only to those who fit your audience profile, which increases the chance of converting surfers into customers.
- Measurability: the performance of the campaign can be tracked accurately and optimized according to the results.
- Full flexibility: you can adjust the campaigns according to budget, keywords, programs and changing needs.
Leading platforms for sponsored advertising :
We at Nuevo Digital adapt the platform to your business needs, with an emphasis on flexibility and functionality:
Google Ads
The most popular platform for sponsored promotion on the Google search engine, the media network (partner sites) and YouTube.
- Campaign types: search, remarketing, video, shopping (Google Shopping).
Meta Ads
Allows you to publish targeted ads to users on Facebook and Instagram according to interests, age, location and more.
- Campaign types: conversions, site traffic, engagement, leads.
- Campaign types: image, video, carousel, stories.
YouTube Ads
Video-based campaigns that are displayed before and during YouTube videos, or as part of search results.
- Campaign types: In-stream, Bumper Ads, Discovery.
TikTok Ads
A short video-based platform that allows you to reach a very young and engaged audience.
- Campaign types: TopView, In-Feed Ads, Branded Hashtag Challenges.
LinkedIn Ads
Mainly intended for B2B promotion and allows you to reach professionals according to positions, industries and companies.
- Types of campaigns: text ads, sponsor ads, sponsored messages.
Twitter Ads
Allows you to post ads to a targeted audience according to interests, hashtags and followers.
- Campaign types: engagement, website clicks, video views.
What does the sponsored campaigns we build include ?
Keyword research
In the first step, we perform extensive research to locate the most relevant keywords for your business, according to your field of activity and target audience.
Creating sponsored
Budget definition and optimization
We will set a smart and efficient budget for the campaign and optimize over time to ensure maximum results at minimum cost.
Campaign management and continuous
We monitor the performance of the campaign, make improvements and changes as necessary, to ensure that the results continue to improve.
Integration with advanced
The process of establishing sponsored
- Characterization of goals and needs: We will define the goals of the campaign and select the appropriate platforms for your target audience.
- Keyword research and ad creation: We will perform keyword research and create attractive ads that lead to action.
- Launching the campaign: We will launch the campaign with the aim of achieving the most immediate results.
- Monitoring and continuous improvement: We will monitor the results of the campaign, optimize and improve the performance on an ongoing basis.
- Reports and generating results: We will issue detailed reports that show the results and ROI of the campaign.
Why choose Nuevo Digital for sponsored PPC promotion ?
